Zara teamed up with legendary photographer Steven Meisel to create a new collection. To shoot the campaign, Meisel called upon his “alter ego,” the legendary Linda Evangelista, plus a cast of around 30 other regulars that he works with, from Sora Choi to Gigi Hadid, Kit Butler, and Kaia Gerber.
I was involved as the lead creative and designer to deliver the online presence for the collection and to work with Zara to create the ecommerce fulfilment.
Launching the new collection
The project involved working closely with Zara to define the collection and the looks, that would act as a pathway to their ecommerce portal. It also involved creating a visual approach to showcasing the world famous models by selecting photography to promote the new launch:
– Creative Strategy
– User Experience
– Prototyping and Wireframing
– Project Management
– Art Direction
– Visual Design
– UI Design
– Ecommerce
