Black Badge is the exclusive club of Rolls-Royce car owners, with a range of bespoke vehicles that can be commissioned. The project involved working closely with Rolls-Royce to define the art direction and content for the campaign and websites.
I was involved as the lead creative and designer on the project to bring this vision to life.
Delivering the campaign websites
The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:
– Creative Strategy
– User Experience
– Content Creation
– Art Direction
– UI Design
– Motion UI
