RBS and Natwest went through an extensive rebranding exercise in 2015 to refresh the in-store and online image. I was asked to work with the team at Sapient Nitro, to take the master brand and to roll-out the new identity across all digital channels.
This involved in working closely with the RBS/Natwest team to define every level of the digital challenge – across Marketing and Online Banking platforms. The level to detail was extensive and took several months to complete, given the size of this financial giant.
![](http://blairjarvis.co.uk/wp-content/uploads/2016/10/Natwest_Splash_01-1.jpg)
![](http://blairjarvis.co.uk/wp-content/uploads/2016/10/Natwest_Portfolio_Images_01A.jpg)
Developing the new brand online
As the move to mobile and online banking increases, particular detail was given to defining a clear, simple and elegant system for every user experience – whether it be looking for a mortgage or performing every day tasks within your account.
One of the specific areas I was also asked to look at in detail was the icon library that would be used across all channels (as shown here).
Project Deliverables
– Brand Workshops
– Research
– Digital Brand Guidelines
– User Experience
– Icon Design
– Animation Treatments
– Website Design
– App and Mobile Design
![](http://blairjarvis.co.uk/wp-content/uploads/2016/10/Natwest_Portfolio_Images_01C.jpg)
![](http://blairjarvis.co.uk/wp-content/uploads/2016/10/Natwest_Portfolio_Images_01B.jpg)
![](http://blairjarvis.co.uk/wp-content/uploads/2016/10/Natwest_Website_01.jpg)