Mitsubishi Cars went through a global repositioning in 2018 and wanted to redesign and streamline their global and regional websites to bring them in line with current best practice and the new positioning.
I was involved as a lead creative and designer on the project to bring this vision to life.
The Design System
Delivering a new global presence
The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:
– Creative Strategy
– User Experience
– Prototyping and Wireframing
– Managing the design team/s
– Interaction Design
– UI Design
– Motion UI
– The Design System
