Global Website Delivery

Working with AKQA I helped deliver the Bacardi global website and design system. I was responsible for streamlining the design of the platform and communications, to create a consistent approach to all their digital channels.

My role was as a lead creative and designer on the project to bring this vision to life.

The Design System

Delivering a global presence

The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:

– Creative Strategy
– User Experience
– Prototyping and Wireframing
– Managing the design team/s

– Interaction Design
– UI Design
– Motion UI
– The Design System

Campaign Tools and Applications

We also created a number of campaign tools and applications as part of the design development.
Shown below is a personalised bottle application for competition winners.

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