Working with AKQA I helped deliver the Bacardi global website and design system. I was responsible for streamlining the design of the platform and communications, to create a consistent approach to all their digital channels.
My role was as a lead creative and designer on the project to bring this vision to life.
The Design System
Delivering a global presence
The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:
– Creative Strategy
– User Experience
– Prototyping and Wireframing
– Managing the design team/s
– Interaction Design
– UI Design
– Motion UI
– The Design System
Campaign Tools and Applications
We also created a number of campaign tools and applications as part of the design development.
Shown below is a personalised bottle application for competition winners.